Google Adwords has a brand new interface.

This is going to make PPC much easier and more effective.  And much quicker to make changes and see the key metrics you need to see across multiple campaigns at once.

Check out the video overview of the new changes:

Yesterday the stock market took the biggest drop in 7 years – in fact the biggest single day drop since 9/11.

If you’re not in a home business, I think you’re in for a rough ride over the next few years.   Here’s what I predict…

There are basically 3 ways to make money.

1. Invest in real estate.

2. Invest in stocks.

3. Own a business.

With the meltdown (again) of Freddie Mac and Fannie Mae, don’t expect real estate to come back soon.  Real Estate prices have jumped to historically unprecedented levels when compared with rent.  That means the housing bubble is unsustainable.  It also means it’s nearly impossible to buy a house now and get to break-even if you plan on renting the house out.  This is why the people who can make money in real estate now are flipping or buying foreclosures.  (Flipping/Foreclosures are capital intensive.)

I think investing in real estate right now is risky.  Unless you are a pro.

The stock market is flat.  If you are investing for the long-term, or investing via passive indexs/ETFs, don’t expect to make much money over the next few years.  The only people making money in a sideways/down market are more savvy investors who are comfortable swing trading and short selling.  And I expect that most individuals investors are not in that category.

That leaves owning a business.  If you own a business, great.  If not, you will have much more success starting a home business.  I personally run a home business in the personal devleopment market that earns a multiple six-figure income.  It’s not like MLM.  In my opinion, a home business should be allow a committed average person to earn several thousand dollars within 60 days or less.

And if you want to work directly with me – and you are serious – I can help you do that.

Call me at 902-472-2260 for details.

Hey Guys,

We just got back from a really short 2-night vacation.  It was a spur of the moment type of thing, but really getting AWAY from business TOTALLY even for just a short while is one of the absolute best things you can do for your business.

We’ve resolved to take a 3-day weekend vacation at least once each quarter.

Because we’re always wired to the online world, it’s easy just to drift into the computer in your spare time and check email, or surf or just about anything.

But business and personal life needs a clear, direct truncation.

They need to be seperate.

That’s one of the things that makes working from home so challenging.  Either you already know how to “compartmentalize” your different areas of life, or you struggle with it.  But everyone who works from home suffers from “bleed-time” which is where you are not working optimally, and at the same time your not fully engaged in rest/recovery.

I’m going through Eben Pagan’s “Get Altitude” right now, and he calls it “The Grey Zone.”

As a home-based entrepreneur, you need to get quicker at moving from good work to absolutely no work.  And back.

If you can master that, you’ll not only be able to make a lot of money from home, but you’ll be able to really, truly enjoy it.

(And unfortunately I know a huge number of people who make good money, but can’t fully enjoy it.)

And the separation of work and play is essential.

If you are in a home business, the only skill you must constantly develop is your own marketing ability.

In my opinion, you don’t have a business if it relies on a lead broker.  Why?  Because if that broker changes their rules, goes out of business, or raises their prices substantially because of something that happens in the marketplace…  (Remember the marketplace is dynamic.  Think “Google Slap.”)  Then you just lost your edge.

Buying leads from a lead broker is like outsourcing the core part of your business.  This is the core part of the business that makes it unique, and that makes people join your business.  It’s crazy to do that.  You can’t farm out your competitive advantage and hope your business will make it through a challenging time.

What most people don’t realize is that lead brokers have their own business model.

They are spending money on advertising, and selling you the results for as much as they can charge.

Let’s say to generate 100 leads it cost them $40.   They will sell you those leads for $150.

They need their profit, plus their overhead, plus a cushion for all the leads that they can no longer sell that go stale, etc.

If you did your own advertising you could generate those leads for a similar amount to $40. 

Now they also generate leads for the most part from “distraction” sources.  And what I mean by that is advertising on other websites (think banner advertising, content network advertising like Adsense, and large co-registration email campaigns.)  These sources are inferior to what you can do for even less money.  The reason they use these methods primarily is because they are cheap.

You don’t want to build your business on any kind of “cheapest” metric.  And certainly not on your leads, the lifeblood of your business.

They also advertise very generically.  This makes good sense for them, because they want to sell their leads to anybody in a home business, whether that person is with Melaleuca or Perfect Wealth Formula, or whatever.  The company does not matter to them.  They deal in volume.

When you do your own advertising you can advertise more specifically.  Not only will your response increase by wording your ad more specifically, which is one of the paradoxes of direct response marketing, but you will attract the right kinds of prospects to your business.

Learning effective, highly profitable lead generation is probably the #1 reason people work with us in our direct sales business. And if you’d like to learn from the best, we’ll teach you the specifics you need to develop.  It’s not something you’ll learn overnight, but it’s something that we have an ability to teach.

Recently, Marie and I have created an introduction to generating your own leads.  We created this generic training to get people to start using some of the lead generation strategies we have developed that have been so profitable for us.

Right now we’re in pre-launch.  We’re still making changes, and so we’re offering it at a very low introductory price.

Expect that price to increase soon, I don’t know exactly when, but if you need to understand more about lead generation for your business, and you don’t want to work one-on-one with me, then I would buy it before we raise the price dramatically.  As it stands you need to opt-in to see the salesletter.  (As I said, we are currently making changes as we speak.)

3 Percent Method