Cashflow should be the #1 focus on business owners.  It can become a problem very quickly.

The trick is to turn a lead into a paying customer as fast as possible.  This is why OTO’s work so well.  You are building a list AND making income at the exact same time.

I use Butterfly Marketing to create OTOs, because it’s the easiest to use, and the most customizable.  I was one of the first 10 people in the world to buy this software.  And I can tell you, of all the software I have bought…and I’ve bought a lot…this has been the BEST purchase for me.

(Just one of my secret monetization tools!)